In today’s B2B landscape, informed decisions are paramount. Buyers consume an average of 13 pieces of content before selecting a vendor, highlighting the need for expert insights. The eGiftify Gift Card & Loyalty Blog is your primary resource for expert analysis of the gift card market, integrated loyalty programs, and effective customer engagement strategies.
Protect your brand and revenue with our expert guide on preventing gift card scams, physical tampering, and digital fraud in retail and hospitality.
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Stay ahead in the gift card industry with insights into mobile gifting, personalization, sustainability, and more—key trends shaping 2025 to boost...